The power of visual engagement: why video safety inductions are king

Traditional health and safety induction methods, such as PowerPoint presentations and face-to-face meetings, have long been the go-to for conveying information. However, as technology continues to evolve, there is a growing recognition that video inductions are more effective that PowerPoint to communicate important safety information.

In this blog, we’ll explore why there has been an explosion of the use of video for safety inductions.

Visual appeal

One of the primary advantages of video inductions is their visual appeal. Humans are inherently visual learners, and videos provide a dynamic medium that captures attention and keeps viewers engaged. Unlike static slides, videos can incorporate animations, real-life scenarios, and demonstrations, making the content more relatable and memorable.

“Using video is the most effective way of getting across a lot of information in an easily understood format.” – Nick Gill, Lynx construction

Boosts understanding

Video incorporates storytelling elements, which can significantly enhance understanding. The audio element of videos helps create a connection between the content and the viewer, boosting understanding and helps team members or contractors retain information. PowerPoint presentations, on the other hand, often lack the emotional and narrative elements that make content truly resonate with the audience.

“The level of understanding is greater, those that are less able to read and write can also have a thorough induction.” – Kelly Penna, Regional Health and Safety Manager, Wain Homes

Higher Retention Rates

Studies have consistently shown that information presented in video format tends to be retained at higher rates compared to text or static images. The combination of visuals and audio in videos stimulates different areas of the brain, enhancing the encoding and retention of information. This is a critical factor for health and safety inductions where the goal is not just to convey information but to ensure that it is absorbed and applied.

“We felt that the animated video would be more engaging than providing the same information in text format, as it would break up the monotony of reading several pages” – Natalie Wain, Health, Safety & Quality Control Manager, Ward Recycling

Flexibility and Interactivity

Video content can be more flexible and interactive than traditional PowerPoint presentations. With interactive elements, quizzes, and branching scenarios, video inductions allow for a customised learning experience. This adaptability is particularly valuable in catering to diverse audiences with varying levels of expertise and learning preferences.

We have found that people are able to complete the induction faster and are more likely to pass the assessment with fewer attempts. – Natalie Wain, Health, Safety & Quality Control Manager, Ward Recycling

Global Accessibility:

In today’s globalised workforce, where teams may be distributed across different locations, video content offers a consistent and accessible induction message.  Voiceovers can be easily translated, while the visual element cans be understood by multiple nationalities.

“In the multi-cultural workforce that we currently work with, it was essential that we engage with potential employees with a platform that covers multiple languages, skills and liberal abilities.” Mark Bayliss, Head of Health and Safety, Statom Group

Conclusion:

While PowerPoint presentations have been a staple in safety inductions for years, the advantages of video inductions are becoming increasingly evident. The visual appeal, storytelling capabilities, multisensory experience, higher retention rates, flexibility, and global accessibility make video a powerful tool for inductions, onboarding and training initiatives. As organisations strive to create more engaging and effective learning experiences, embracing video inductions can be a transformative step toward achieving these goals.

For more information on how GetOnSite can help you transform your PowerPoint induction into an engaging video contact inductions@getonsitefast.com

“I would definitely recommend! I think that Inductions can be very long, tedious and information heavy, so we need to try and make them as interesting and interactive as possible so that people engage with them – the videos provide this, whether it’s the whole induction or just a section of it.” Natalie Wain, Ward Recycling